What is the Masterclass?It’s a 3 hour, highly interactive webinar where you will learn:
And you’ll likely use more than one ad over and over to reach your overall objective, so let’s say your objective is to grow your email list, you wouldn’t want to just choose “Conversions” and not have all the pieces in place to make that work and you’d want to use some “traffic” ads and some “reach” ads and maybe even some “engagement” ads to increase all the traffic and interest in what you are offering, before you even start your “conversion” ad, because all of those ads, will increase the success of your conversion ad. It’s a process. ... → Read more
It seems these days that Facebook ads are becoming all the rage, everyone is wanting to learn how to do them, how to make them convert and how to have the best ad out there. It’s hard to top the competition if you don’t know how to create high converting Facebook ads to draw in the right market the one you’re trying to attract. Are you stuck trying to figure out how to make your Facebook ads convert and then recreate that same process over and over again? ... → Read more
Welcome to week 4 of our conversation about Reach and Engagement on Facebook!
So just to recap over the last three weeks we have:
Click on the links to go back and read any of those previous posts if you are just joining us now.
Today, let’s talk about boosting our posts on Facebook. When these first came out they really weren’t something I recommended you use, they had very little targeting and most people were not getting any results for their spend, however, Facebook made it really easy to do a boost posted so there wasn’t much learning curve. What I saw happening were a bunch of people setting up boost posts, getting crappy to no results and then being discouraged at their time and money being wasted. Well that’s not the case anymore; boosted posts certainly have their place, IF you use them with the right outcome in mind. ... → Read more
One of the things that can easily uplevel your social proof, credibility and visibility is connecting with leaders in your industry, and that is easier to do these days than ever before, with social media we can all follow all the people we’ve admired and looked up to with the click of a button.
But other than follow certain famous people to watch their antics, why would we want to follow industry leaders? ... → Read more