FB Posts – How to Create and Boost a Post
In the last blog posts, we discussed the following:
– finding the two best times to post using FB Insights
– creating a theme for each day as a guide for your posts
– scheduling, monitoring and responding to posts, including the results
Check out the previous post here for more details.
Why Boost a Post?
Now, why, how and when should I boost a post? All great questions. You will want to boost a post to get the most amount of traction with the smallest amount of money. Don’t boost every post you make or you’ll go broke! Look for posts that have the most replies, the most likes. Only put money on a post if it will help you accomplish your goals. And remember all ads have specific goals attached to them, boosting a post is great for increasing your reach and engagement on your page, it won’t necessarily get you more likes on your page, although there may be a few, but generally, boosted posts are intended to increase reach and engagement. If the goal of running the ad is different than that, then running a different kind of post might be a better choice for you.