Archive for FB ads

Does the latest Facebook update scare you? Don’t let it, it’s good news IF…

Have you been seeing those posts lately about the Facebook Algorithm and how it’s out to get you as a small business owner?

It’s all over the newsfeed and everyone is talking about it and making wild claims. I’ve even heard it called the Facebook Apocalypse by some marketers. It’s crazy!

First of all, this kind of fear-mongering helps no one and second, Facebook is NOT out to get you and they aren’t trying to shut down small business. ... → Read more

Is everything going as planned?

My 2018 has not started as I had planned… I thought I would get so much done in the first week of Jan around cleaning my house and marketing my upcoming program that I’d be way ahead of the game, instead, I was taken out with a horrific cold and laryngitis that mutated into a sinus infection and I haven’t gotten much more done that binging the Bates Motel show with my son and Comedians in Cars Getting Coffee with my daughter. ... → Read more

5 Types of ads to use with The Ultimate Facebook Ads Formula

Now that you’ve claimed The Ultimate Facebook Ads template and workbook and you’ve had a chance to work through it, you must be thinking about all the different ways you can use this formula in your ads.

Well, I’m happy to say that this formula will work on many different ad types and I wanted to share my top 5 ad objectives you can use it on. ... → Read more

Who are you targeting in your Facebook ads?

Now that we know all about pixels and choosing the right objective, the next thing we need to do is target our ads in the right way to get the results that we want. After we choose our objective, Facebook will want us to tell them who to show the ads to, after all with over a billion active users, we can’t just throw spaghetti against the wall to see what sticks here, we have to be specific. So we can target “cold” traffic, which is typically people we don’t know yet, who don’t know us but who we know we can help. OR “Warm” traffic who are usually people who we are retargeting from our email list or from our website traffic with the FB pixel, like we talked about on Monday. With cold traffic we can target based similar interests, other pages or businesses people might follow, location, age, gender, marital status and much more. With cold traffic we are just at the beginning of our relationship with them and we want to start slow and just offer an amazing way to connect and engage and grow our budding relationship. As they get to know us, maybe they’ve clicked on a link to our site (triggering that FB pixel) or claiming your freebie/lead magnet then the relationship has grown a little bit and they aren’t cold anymore, they remember you, you’ve helped them and they become warm and we can deeper our relationship with them by making offers and speaking as we would to a long time customer or friend. The science of targeting is something I go into in The Ultimate Facebook Ads Masterclass this coming Friday and I’d love for you to join me. Register HERE Knowing how to create content and ads that walk each person through this relationship will take you from wasting money to making money with your Facebook ads.

What is the Masterclass?

It’s a 3 hour, highly interactive webinar where you will learn:

  • What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club
  • ... → Read more

    Do you know which FB ad type to choose?

    Yesterday, we talked all about the FB pixel. And the next thing to do is start creating ads, but where do you start? Well, you start at the end. If you’ve run any FB ads, you know there are a lot of different types to choose from. There’s so many and it can be really confusing! Now I break all of these down for you in The Ultimate FB Ads Masterclass this coming Friday and you can REGISTER HERE… but let me help you out a bit right now.
    • If you are a local business who wants to get in touch with more local people, use “Local Awareness” objective.
    • If you want to get more reach on your posts, use the “Reach” objective.
    • If you want to get more people to click on the link in your post to go to your website, use the “Traffic” objective.
    • If you want to grow your email list, use either the “Lead Generation” or the “Conversions” objective.
    You can see there are lots of objectives to choose from and getting that first choice right will mean everything to your success with your ad campaign. So, I want you to get really clear on what it is you want to accomplish with your next ad and recognize you can’t do it all at once. But if you at least start with the RIGHT OBJECTIVE you have a much better chance at success. WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE.

    And you’ll likely use more than one ad over and over to reach your overall objective, so let’s say your objective is to grow your email list, you wouldn’t want to just choose “Conversions” and not have all the pieces in place to make that work and you’d want to use some “traffic” ads and some “reach” ads and maybe even some “engagement” ads to increase all the traffic and interest in what you are offering, before you even start your “conversion” ad, because all of those ads, will increase the success of your conversion ad. It’s a process. ... → Read more

    Are you using Facebook Ads Effectively?

    It seems these days that Facebook ads are becoming all the rage, everyone is wanting to learn how to do them, how to make them convert and how to have the best ad out there. It’s hard to top the competition if you don’t know how to create high converting Facebook ads to draw in the right market the one you’re trying to attract. Are you stuck trying to figure out how to make your Facebook ads convert and then recreate that same process over and over again? ... → Read more

    Work Your Facebook Magic With Custom Audiences

    Custom Audiences

    This is Facebook magic at its best. You can choose to install a tracking code on your website and build an audience of people who have visited your site, then run ads to them on Facebook. The code is created by Facebook and is inserted on the backend of your website. It can be a bit technical if you don’t work with coding every day, so just generate the code and send it to your web person. Facebook does give you instructions if you want to do it yourself. ... → Read more

    Create and Boost a Post – Getting it Done Right

    FB Posts – How to Create and Boost a Post

    In the last blog posts, we discussed the following:

    – finding the two best times to post using FB Insights
    – creating a theme for each day as a guide for your posts
    – scheduling, monitoring and responding to posts, including the results

    Check out the previous post here for more details.

    Why Boost a Post?

    Now, why, how and when should I boost a post? All great questions. You will want to boost a post to get the most amount of traction with the smallest amount of money. Don’t boost every post you make or you’ll go broke! Look for posts that have the most replies, the most likes. Only put money on a post if it will help you accomplish your goals. And remember all ads have specific goals attached to them, boosting a post is great for increasing your reach and engagement on your page, it won’t necessarily get you more likes on your page, although there may be a few, but generally, boosted posts are intended to increase reach and engagement. If the goal of running the ad is different than that, then running a different kind of post might be a better choice for you. ... → Read more