Now that we know all about pixels and choosing the right objective, the next thing we need to do is target our ads in the right way to get the results that we want. After we choose our objective, Facebook will want us to tell them who to show the ads to, after all with over a billion active users, we can’t just throw spaghetti against the wall to see what sticks here, we have to be specific. So we can target “cold” traffic, which is typically people we don’t know yet, who don’t know us but who we know we can help. OR “Warm” traffic who are usually people who we are retargeting from our email list or from our website traffic with the FB pixel, like we talked about on Monday. With cold traffic we can target based similar interests, other pages or businesses people might follow, location, age, gender, marital status and much more. With cold traffic we are just at the beginning of our relationship with them and we want to start slow and just offer an amazing way to connect and engage and grow our budding relationship. As they get to know us, maybe they’ve clicked on a link to our site (triggering that FB pixel) or claiming your freebie/lead magnet then the relationship has grown a little bit and they aren’t cold anymore, they remember you, you’ve helped them and they become warm and we can deeper our relationship with them by making offers and speaking as we would to a long time customer or friend. The science of targeting is something I go into in The Ultimate Facebook Ads Masterclass this coming Friday and I’d love for you to join me. Register HERE Knowing how to create content and ads that walk each person through this relationship will take you from wasting money to making money with your Facebook ads.
What is the Masterclass?It’s a 3 hour, highly interactive webinar where you will learn:
- What the FB pixel is, how to create it and install it on your website, so you can start retargeting your website traffic with FB ads.
- How to create custom audiences within FB
- Understand the different types of ads and when to use them
- How to read the results of your ads
- Get my Ultimate Facebook Ads Template so you can easily create high converting ads that don’t cost a fortune
- Learn the Top 5 ads you must be doing on your page today to reach your audience and meet your ideal clients
- Live Q and A
- Fully recorded and you get lifetime access to those recordings
- 24/7 ongoing support in the VIP Badass Facebook Marketing Club