Archive for facebook fanpage

Top 5 Ways to Grow your Email List

Growing your email list is probably the most important thing you can do in your business right now, especially if you are working to leverage the power of social media whether you have a virtual business or a more traditional business.

But where do you get started? How do you get people to subscribe to your newsletter and then what do you say to them after they do sign up? ... → Read more

5 Types of ads to use with The Ultimate Facebook Ads Formula

Now that you’ve claimed The Ultimate Facebook Ads template and workbook and you’ve had a chance to work through it, you must be thinking about all the different ways you can use this formula in your ads.

Well, I’m happy to say that this formula will work on many different ad types and I wanted to share my top 5 ad objectives you can use it on. ... → Read more

Do you know which FB ad type to choose?

Yesterday, we talked all about the FB pixel. And the next thing to do is start creating ads, but where do you start? Well, you start at the end. If you’ve run any FB ads, you know there are a lot of different types to choose from. There’s so many and it can be really confusing! Now I break all of these down for you in The Ultimate FB Ads Masterclass this coming Friday and you can REGISTER HERE… but let me help you out a bit right now.
  • If you are a local business who wants to get in touch with more local people, use “Local Awareness” objective.
  • If you want to get more reach on your posts, use the “Reach” objective.
  • If you want to get more people to click on the link in your post to go to your website, use the “Traffic” objective.
  • If you want to grow your email list, use either the “Lead Generation” or the “Conversions” objective.
You can see there are lots of objectives to choose from and getting that first choice right will mean everything to your success with your ad campaign. So, I want you to get really clear on what it is you want to accomplish with your next ad and recognize you can’t do it all at once. But if you at least start with the RIGHT OBJECTIVE you have a much better chance at success. WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE.

And you’ll likely use more than one ad over and over to reach your overall objective, so let’s say your objective is to grow your email list, you wouldn’t want to just choose “Conversions” and not have all the pieces in place to make that work and you’d want to use some “traffic” ads and some “reach” ads and maybe even some “engagement” ads to increase all the traffic and interest in what you are offering, before you even start your “conversion” ad, because all of those ads, will increase the success of your conversion ad. It’s a process. ... → Read more

Facebook’s Recent Changes Are A Good Thing For Business

Recently Facebook made another change to the way our Facebook page posts are viewed, or not in some people’s minds. It seems that Facebook will be giving greater reach to posts that come from your friends than from businesses – organically. Now since Facebook was set up as a social network for people to connect with people this isn’t a bad move right? Since people complain about too many people doing business on Facebook it isn’t bad, right? Here’s the thing… my friends and family’s posts should come first; I agree with that. Then relevant business posts should come next for me. And how does Facebook know what’s relevant to me? Based on my previous engagement is one of the keys, so if I haven’t engaged with any of your posts for awhile, then I likely won’t keep seeing your posts, sounds good to me, too! After all, why would I want my newsfeed cluttered up with posts from people and businesses I haven’t engaged with for awhile, right? Now some are saying your organic reach will go as long as 1%… that’s ok too and here’s why. ... → Read more

Facebook Page Changes July 2016

Nothing I love more than waking up to a new Facebook… did you get the changes to your page overnight? Here’s what happened on my pages.

FB_changes_July_2016_image_1

So pretty much everything right?  Let’s go through it:

#1 – Your page profile image is moved to the side, so it no longer covers any of your cover image. I like this change actually, now people have a clear view of your cover image without your face or logo interfering. ... → Read more

How to know when the BEST time for YOU to post on your Facebook Page is – Part One of a series on Boosting your Reach and Engagement on Facebook!

How to FB page

There are lots of articles, reports and info-graphics out there telling us when the best time to post on the various social media channels is… and while some of that info might be helpful when you are starting out, it’s far to generic to really benefit you on your Facebook page. You need real information about when it’s the best time to post on YOUR page… not someone else’s. And Facebook gives you that info! ... → Read more

Facebook is a Powerhouse – My 10 Favourite Tips

FBtips

Facebook is a Powerhouse – My 10 Favourite Tips

Let’s face it… Facebook is a powerhouse and you know you need to be on it.

Here are my 10 favourite tips to help you make the most of your Facebook fanpage to help you grow your business.

1)      Make sure your page is properly optimized – Use the pieces that Facebook gives you to your advantage. They are there to help you not cripple you. So use the cover image space, change it up daily, weekly, monthly if you want, just make sure to follow Facebook rules around these parts. ... → Read more

10 Tips to ROCK your Facebook Page!

Let’s face it… Facebook is a power house and you know you need to be on it.

Facebook_like_thumb1

Here are my 10 favourite tips to help you make the most of your Facebook fanpage to help you grow your business.

1)      Make sure your page is properly optimized – Use the pieces that Facebook gives you to your advantage. They are there to help you not cripple you. So use the cover image space, change it up daily, weekly, monthly if you want, just make sure to follow Facebook rules around these parts. ... → Read more