Archive for facebook ads

Do your ideal clients know what you want them to do?

In the last two articles, we’ve talked about the Compelling Question and the Authority Positioning Statement which are two of the pieces of the Ultimate Facebook Ads formula.

Now, we are going to have a deeper look at the Irresistible Call to Action part. Now, this may seem obvious to you, of course, we want them to click the link or image… or like, comment and share… but it might not be obvious to them. And remember, they are sitting in a hypnotic trance mindlessly thumb scrolling through the newsfeed LOOKING for something to jump out at them. Or they are reading things and nodding in agreement, but what good is that? We need to give our audience clear specific directions on what we want them to do, then we take a little bit of the guess work out of the entire equation.

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Who are you targeting in your Facebook ads?

Now that we know all about pixels and choosing the right objective, the next thing we need to do is target our ads in the right way to get the results that we want. After we choose our objective, Facebook will want us to tell them who to show the ads to, after all with over a billion active users, we can’t just throw spaghetti against the wall to see what sticks here, we have to be specific. So we can target “cold” traffic, which is typically people we don’t know yet, who don’t know us but who we know we can help. OR “Warm” traffic who are usually people who we are retargeting from our email list or from our website traffic with the FB pixel, like we talked about on Monday. With cold traffic we can target based similar interests, other pages or businesses people might follow, location, age, gender, marital status and much more. With cold traffic we are just at the beginning of our relationship with them and we want to start slow and just offer an amazing way to connect and engage and grow our budding relationship. As they get to know us, maybe they’ve clicked on a link to our site (triggering that FB pixel) or claiming your freebie/lead magnet then the relationship has grown a little bit and they aren’t cold anymore, they remember you, you’ve helped them and they become warm and we can deeper our relationship with them by making offers and speaking as we would to a long time customer or friend. The science of targeting is something I go into in The Ultimate Facebook Ads Masterclass this coming Friday and I’d love for you to join me. Register HERE Knowing how to create content and ads that walk each person through this relationship will take you from wasting money to making money with your Facebook ads.

What is the Masterclass?

It’s a 3 hour, highly interactive webinar where you will learn:
  • What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club

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Do you know which FB ad type to choose?

Yesterday, we talked all about the FB pixel. And the next thing to do is start creating ads, but where do you start? Well, you start at the end. If you’ve run any FB ads, you know there are a lot of different types to choose from. There’s so many and it can be really confusing! Now I break all of these down for you in The Ultimate FB Ads Masterclass this coming Friday and you can REGISTER HERE… but let me help you out a bit right now.
  • If you are a local business who wants to get in touch with more local people, use “Local Awareness” objective.
  • If you want to get more reach on your posts, use the “Reach” objective.
  • If you want to get more people to click on the link in your post to go to your website, use the “Traffic” objective.
  • If you want to grow your email list, use either the “Lead Generation” or the “Conversions” objective.
You can see there are lots of objectives to choose from and getting that first choice right will mean everything to your success with your ad campaign. So, I want you to get really clear on what it is you want to accomplish with your next ad and recognize you can’t do it all at once. But if you at least start with the RIGHT OBJECTIVE you have a much better chance at success. WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE.

And you’ll likely use more than one ad over and over to reach your overall objective, so let’s say your objective is to grow your email list, you wouldn’t want to just choose “Conversions” and not have all the pieces in place to make that work and you’d want to use some “traffic” ads and some “reach” ads and maybe even some “engagement” ads to increase all the traffic and interest in what you are offering, before you even start your “conversion” ad, because all of those ads, will increase the success of your conversion ad. It’s a process.

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FB Pixel? What the what? What is it and how to use it.

Do you have your FB pixel installed on your website yet? Does that sound like a little bit of Greek to you? Don’y worry, it’s really not that complicated but if you are planning on doing any FB ads this year and you have a website and you want to track your results, then getting your FB pixel installed is not optional. Simply put, it’s a small bit of HTML code, that you create within your ads manager on Facebook, then install on your website. Super easy to do and I walk you through exactly how in The Ultimate Facebook Ads Masterclass this coming Friday, register HERE. What does it do? The little bit of code, sits on your website. It doesn’t change the look or feel of your website at all, it’s invisible. But whenever someone comes onto your website to read a blog post, or find out your store hours, that code is activated and it drops a “cookie” on that person’s computer. A cookie is just a little snippet of code as well. It’s pretty standard on the internet and your computer collects cookies on almost every site you visit. Now, when that person heads back to FB, the code on their computer communicates with FB and if you have an ad set up targeting people who have been on your website, FB will drop that ad in their newsfeed for them to see. And when they see it, they’ll remember you and your business and be much more likely to click through and visit your site, or call you again. Pretty cool right? Let me add this… have you ever googled for a vacation spot you are dreaming of going to? Looked at the hotel or flights but didn’t book? Then headed back to FB and low and behold, there are ads for the very hotel or airline you were just looking at? Well that’s using the FB pixel and it’s called “retargeting”. And you can do it too! WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE. Imagine how much deeper you can take your relationship with people if you can engage with them on FB after they’ve been to a specific page on your website. Your ad can speak to whatever it was they were looking at. Super cool right? It’s not too hard to set up, I walk you through it all in the Masterclass and take you through the set up of a high converting Facebook ad, all this coming Friday. Join the Masterclass HERE. What is the Masterclass? It’s a 3 hour, highly interactive webinar where you will learn:
  • * What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club

... → Read more

Are you using Facebook Ads Effectively?

It seems these days that Facebook ads are becoming all the rage, everyone is wanting to learn how to do them, how to make them convert and how to have the best ad out there. It’s hard to top the competition if you don’t know how to create high converting Facebook ads to draw in the right market the one you’re trying to attract. Are you stuck trying to figure out how to make your Facebook ads convert and then recreate that same process over and over again?

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How To Position Yourself As An Expert And Share Amazing Content On Facebook – Part 3 In A Series On Increasing Your Reach And Engagement On Facebook!

laptop-facebook

One of the things that can easily uplevel your social proof, credibility and visibility is connecting with leaders in your industry, and that is easier to do these days than ever before, with social media we can all follow all the people we’ve admired and looked up to with the click of a button.

But other than follow certain famous people to watch their antics, why would we want to follow industry leaders?

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Work Your Facebook Magic With Custom Audiences

Custom Audiences

This is Facebook magic at its best. You can choose to install a tracking code on your website and build an audience of people who have visited your site, then run ads to them on Facebook. The code is created by Facebook and is inserted on the backend of your website. It can be a bit technical if you don’t work with coding every day, so just generate the code and send it to your web person. Facebook does give you instructions if you want to do it yourself.

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Facebook Ads – Become an Expert

Facebook Ads – Valuable Tool

Facebook can be a really valuable tool for your business, if you know how to use it. I’d like to present you with a brief overview of FB ads as well as some tips and tricks of the trade.

Check out my last blog post with tips on increasing reach and engagement HERE.

Now, down to business. There are three basic types of advertisements available on FB:

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