Now, we are going to have a deeper look at the Irresistible Call to Action part. Now, this may seem obvious to you, of course, we want them to click the link or image… or like, comment and share… but it might not be obvious to them. And remember, they are sitting in a hypnotic trance mindlessly thumb scrolling through the newsfeed LOOKING for something to jump out at them. Or they are reading things and nodding in agreement, but what good is that? We need to give our audience clear specific directions on what we want them to do, then we take a little bit of the guess work out of the entire equation.