Archive for facebook

Does the latest Facebook update scare you? Don’t let it, it’s good news IF…

Have you been seeing those posts lately about the Facebook Algorithm and how it’s out to get you as a small business owner?

It’s all over the newsfeed and everyone is talking about it and making wild claims. I’ve even heard it called the Facebook Apocalypse by some marketers. It’s crazy!

First of all, this kind of fear-mongering helps no one and second, Facebook is NOT out to get you and they aren’t trying to shut down small business. ... → Read more

Is everything going as planned?

My 2018 has not started as I had planned… I thought I would get so much done in the first week of Jan around cleaning my house and marketing my upcoming program that I’d be way ahead of the game, instead, I was taken out with a horrific cold and laryngitis that mutated into a sinus infection and I haven’t gotten much more done that binging the Bates Motel show with my son and Comedians in Cars Getting Coffee with my daughter. ... → Read more

Top 5 Ways to Grow your Email List

Growing your email list is probably the most important thing you can do in your business right now, especially if you are working to leverage the power of social media whether you have a virtual business or a more traditional business.

But where do you get started? How do you get people to subscribe to your newsletter and then what do you say to them after they do sign up? ... → Read more

5 Types of ads to use with The Ultimate Facebook Ads Formula

Now that you’ve claimed The Ultimate Facebook Ads template and workbook and you’ve had a chance to work through it, you must be thinking about all the different ways you can use this formula in your ads.

Well, I’m happy to say that this formula will work on many different ad types and I wanted to share my top 5 ad objectives you can use it on. ... → Read more

Do your ideal clients know what you want them to do?

In the last two articles, we’ve talked about the Compelling Question and the Authority Positioning Statement which are two of the pieces of the Ultimate Facebook Ads formula.

Now, we are going to have a deeper look at the Irresistible Call to Action part. Now, this may seem obvious to you, of course, we want them to click the link or image… or like, comment and share… but it might not be obvious to them. And remember, they are sitting in a hypnotic trance mindlessly thumb scrolling through the newsfeed LOOKING for something to jump out at them. Or they are reading things and nodding in agreement, but what good is that? We need to give our audience clear specific directions on what we want them to do, then we take a little bit of the guess work out of the entire equation. ... → Read more

Do you know which FB ad type to choose?

Yesterday, we talked all about the FB pixel. And the next thing to do is start creating ads, but where do you start? Well, you start at the end. If you’ve run any FB ads, you know there are a lot of different types to choose from. There’s so many and it can be really confusing! Now I break all of these down for you in The Ultimate FB Ads Masterclass this coming Friday and you can REGISTER HERE… but let me help you out a bit right now.
  • If you are a local business who wants to get in touch with more local people, use “Local Awareness” objective.
  • If you want to get more reach on your posts, use the “Reach” objective.
  • If you want to get more people to click on the link in your post to go to your website, use the “Traffic” objective.
  • If you want to grow your email list, use either the “Lead Generation” or the “Conversions” objective.
You can see there are lots of objectives to choose from and getting that first choice right will mean everything to your success with your ad campaign. So, I want you to get really clear on what it is you want to accomplish with your next ad and recognize you can’t do it all at once. But if you at least start with the RIGHT OBJECTIVE you have a much better chance at success. WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE.

And you’ll likely use more than one ad over and over to reach your overall objective, so let’s say your objective is to grow your email list, you wouldn’t want to just choose “Conversions” and not have all the pieces in place to make that work and you’d want to use some “traffic” ads and some “reach” ads and maybe even some “engagement” ads to increase all the traffic and interest in what you are offering, before you even start your “conversion” ad, because all of those ads, will increase the success of your conversion ad. It’s a process. ... → Read more

FB Pixel? What the what? What is it and how to use it.

Do you have your FB pixel installed on your website yet? Does that sound like a little bit of Greek to you? Don’y worry, it’s really not that complicated but if you are planning on doing any FB ads this year and you have a website and you want to track your results, then getting your FB pixel installed is not optional. Simply put, it’s a small bit of HTML code, that you create within your ads manager on Facebook, then install on your website. Super easy to do and I walk you through exactly how in The Ultimate Facebook Ads Masterclass this coming Friday, register HERE. What does it do? The little bit of code, sits on your website. It doesn’t change the look or feel of your website at all, it’s invisible. But whenever someone comes onto your website to read a blog post, or find out your store hours, that code is activated and it drops a “cookie” on that person’s computer. A cookie is just a little snippet of code as well. It’s pretty standard on the internet and your computer collects cookies on almost every site you visit. Now, when that person heads back to FB, the code on their computer communicates with FB and if you have an ad set up targeting people who have been on your website, FB will drop that ad in their newsfeed for them to see. And when they see it, they’ll remember you and your business and be much more likely to click through and visit your site, or call you again. Pretty cool right? Let me add this… have you ever googled for a vacation spot you are dreaming of going to? Looked at the hotel or flights but didn’t book? Then headed back to FB and low and behold, there are ads for the very hotel or airline you were just looking at? Well that’s using the FB pixel and it’s called “retargeting”. And you can do it too! WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE. Imagine how much deeper you can take your relationship with people if you can engage with them on FB after they’ve been to a specific page on your website. Your ad can speak to whatever it was they were looking at. Super cool right? It’s not too hard to set up, I walk you through it all in the Masterclass and take you through the set up of a high converting Facebook ad, all this coming Friday. Join the Masterclass HERE. What is the Masterclass? It’s a 3 hour, highly interactive webinar where you will learn:

  • * What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club
  • ... → Read more

    Are you using Facebook Ads Effectively?

    It seems these days that Facebook ads are becoming all the rage, everyone is wanting to learn how to do them, how to make them convert and how to have the best ad out there. It’s hard to top the competition if you don’t know how to create high converting Facebook ads to draw in the right market the one you’re trying to attract. Are you stuck trying to figure out how to make your Facebook ads convert and then recreate that same process over and over again? ... → Read more

    Top 5 Reasons you should be using Facebook Live in your business!

    Facebook Live is the hottest new tool to build connections and grow your business on Facebook.

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    It’s live, instant and easy to do.

    If you haven’t heard of it, it’s basically live stream video of you right from your phone to your page, profile or group. What a great way to create content for your page, connect with your audience and deliver your message! ... → Read more

    Top 5 Groups on Facebook to Grow your Business!

    We all know that groups are powerful tools to use on Facebook. They provide us with an opportunity to get to know people on a whole different level. Since groups are usually based on a theme or topic not a business per se, we get to meet people we share common interests with and get to build deep relationships with them over a shared interest. ... → Read more