Archive for engagement

Does the latest Facebook update scare you? Don’t let it, it’s good news IF…

Have you been seeing those posts lately about the Facebook Algorithm and how it’s out to get you as a small business owner?

It’s all over the newsfeed and everyone is talking about it and making wild claims. I’ve even heard it called the Facebook Apocalypse by some marketers. It’s crazy!

First of all, this kind of fear-mongering helps no one and second, Facebook is NOT out to get you and they aren’t trying to shut down small business. ... → Read more

Facebook’s Recent Changes Are A Good Thing For Business

Recently Facebook made another change to the way our Facebook page posts are viewed, or not in some people’s minds. It seems that Facebook will be giving greater reach to posts that come from your friends than from businesses – organically. Now since Facebook was set up as a social network for people to connect with people this isn’t a bad move right? Since people complain about too many people doing business on Facebook it isn’t bad, right? Here’s the thing… my friends and family’s posts should come first; I agree with that. Then relevant business posts should come next for me. And how does Facebook know what’s relevant to me? Based on my previous engagement is one of the keys, so if I haven’t engaged with any of your posts for awhile, then I likely won’t keep seeing your posts, sounds good to me, too! After all, why would I want my newsfeed cluttered up with posts from people and businesses I haven’t engaged with for awhile, right? Now some are saying your organic reach will go as long as 1%… that’s ok too and here’s why. ... → Read more

How to know when the BEST time for YOU to post on your Facebook Page is – Part One of a series on Boosting your Reach and Engagement on Facebook!

How to FB page

There are lots of articles, reports and info-graphics out there telling us when the best time to post on the various social media channels is… and while some of that info might be helpful when you are starting out, it’s far to generic to really benefit you on your Facebook page. You need real information about when it’s the best time to post on YOUR page… not someone else’s. And Facebook gives you that info! ... → Read more

Reach and Engagement – Finding Fan Habits

When are your fans online?

You can find out when the majority of people that like you are online. Click on “Insights” which is only seen by the admin of your page. Here is an overview of your page and analytics.

insights

Click on the tab for “Posts” FB will show you when your fans are on FB. Most people don’t come back to your page once they like it. They are banking on seeing your posts in their feed. Pick the two peak times of the day and schedule your posts when most of your connections are online. ... → Read more

Reach and Engagement – a New Standard

Reach and Engagement – a New Standard

Why is it so important? This is a much-debated, hot topic. It’s one of those foundational items that can make a big difference in the success of your business. Sales is a numbers game, as is reach and engagement. By itself, reach and engagement are not going to put money in the bank. ... → Read more