Archive for business

Does the latest Facebook update scare you? Don’t let it, it’s good news IF…

Have you been seeing those posts lately about the Facebook Algorithm and how it’s out to get you as a small business owner?

It’s all over the newsfeed and everyone is talking about it and making wild claims. I’ve even heard it called the Facebook Apocalypse by some marketers. It’s crazy!

First of all, this kind of fear-mongering helps no one and second, Facebook is NOT out to get you and they aren’t trying to shut down small business. ... → Read more

Is everything going as planned?

My 2018 has not started as I had planned… I thought I would get so much done in the first week of Jan around cleaning my house and marketing my upcoming program that I’d be way ahead of the game, instead, I was taken out with a horrific cold and laryngitis that mutated into a sinus infection and I haven’t gotten much more done that binging the Bates Motel show with my son and Comedians in Cars Getting Coffee with my daughter. ... → Read more

5 Types of ads to use with The Ultimate Facebook Ads Formula

Now that you’ve claimed The Ultimate Facebook Ads template and workbook and you’ve had a chance to work through it, you must be thinking about all the different ways you can use this formula in your ads.

Well, I’m happy to say that this formula will work on many different ad types and I wanted to share my top 5 ad objectives you can use it on. ... → Read more

Top 5 Reasons you should be using Facebook Live in your business!

Facebook Live is the hottest new tool to build connections and grow your business on Facebook.

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It’s live, instant and easy to do.

If you haven’t heard of it, it’s basically live stream video of you right from your phone to your page, profile or group. What a great way to create content for your page, connect with your audience and deliver your message! ... → Read more

Top 5 Groups on Facebook to Grow your Business!

We all know that groups are powerful tools to use on Facebook. They provide us with an opportunity to get to know people on a whole different level. Since groups are usually based on a theme or topic not a business per se, we get to meet people we share common interests with and get to build deep relationships with them over a shared interest. ... → Read more

Facebook’s Recent Changes Are A Good Thing For Business

Recently Facebook made another change to the way our Facebook page posts are viewed, or not in some people’s minds. It seems that Facebook will be giving greater reach to posts that come from your friends than from businesses – organically. Now since Facebook was set up as a social network for people to connect with people this isn’t a bad move right? Since people complain about too many people doing business on Facebook it isn’t bad, right? Here’s the thing… my friends and family’s posts should come first; I agree with that. Then relevant business posts should come next for me. And how does Facebook know what’s relevant to me? Based on my previous engagement is one of the keys, so if I haven’t engaged with any of your posts for awhile, then I likely won’t keep seeing your posts, sounds good to me, too! After all, why would I want my newsfeed cluttered up with posts from people and businesses I haven’t engaged with for awhile, right? Now some are saying your organic reach will go as long as 1%… that’s ok too and here’s why. ... → Read more

Facebook Page Changes July 2016

Nothing I love more than waking up to a new Facebook… did you get the changes to your page overnight? Here’s what happened on my pages.

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So pretty much everything right?  Let’s go through it:

#1 – Your page profile image is moved to the side, so it no longer covers any of your cover image. I like this change actually, now people have a clear view of your cover image without your face or logo interfering. ... → Read more

#MotivationalMonday April 4, 2016

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Monday Morning, there is something about it that brings about new hope and a fresh perspective. Even though I haven’t worked a Monday to Friday for most of my life, I still feel the rhythm of that routine… although Sunday’s are turning into massive planning and prep days for me and Monday is where I start to execute, it still feels new and fresh each week. Whatever happened yesterday or last week is gone this is a clean slate, so now all you have to do is use today to lay the foundation of the tomorrow. I’ve started following the teachings of Gary Keller in The One Thing, which has been an eye-opening read for sure! It talks about reducing all the busy work down to the ONE THING that will lead you closer to your goals and the clarity that comes with that, so today, what is the one thing you can do that will make everything else easier and move you closer to your goals? ... → Read more

How to know when the BEST time for YOU to post on your Facebook Page is – Part One of a series on Boosting your Reach and Engagement on Facebook!

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There are lots of articles, reports and info-graphics out there telling us when the best time to post on the various social media channels is… and while some of that info might be helpful when you are starting out, it’s far to generic to really benefit you on your Facebook page. You need real information about when it’s the best time to post on YOUR page… not someone else’s. And Facebook gives you that info! ... → Read more

#MotivationMonday March 14, 2016

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It’s been a tough few weeks for me, lots going on personally that have taken my attention and making me ask some hard questions about how I want to spend the rest of my life, what do I want to do and what do I get the most joy out of.

Really the questioning started in January, when getting back to work after my first real Christmas break was HARD! And it made me think… how do I want to spend my time. I started saying “if I’m not having fun, I’m not doing it” because I recognized that having fun had been in short supply for too long and I wanted more of it, but as I asked that question more and more, I realized there were too many times I could say “nope, I’m not having fun”. ... → Read more