Archive for business

5 Types of ads to use with The Ultimate Facebook Ads Formula

Now that you’ve claimed The Ultimate Facebook Ads template and workbook and you’ve had a chance to work through it, you must be thinking about all the different ways you can use this formula in your ads.

Well, I’m happy to say that this formula will work on many different ad types and I wanted to share my top 5 ad objectives you can use it on. ... → Read more

Top 5 Reasons you should be using Facebook Live in your business!

Facebook Live is the hottest new tool to build connections and grow your business on Facebook.

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It’s live, instant and easy to do.

If you haven’t heard of it, it’s basically live stream video of you right from your phone to your page, profile or group. What a great way to create content for your page, connect with your audience and deliver your message! ... → Read more

Top 5 Groups on Facebook to Grow your Business!

We all know that groups are powerful tools to use on Facebook. They provide us with an opportunity to get to know people on a whole different level. Since groups are usually based on a theme or topic not a business per se, we get to meet people we share common interests with and get to build deep relationships with them over a shared interest. ... → Read more

Facebook’s Recent Changes Are A Good Thing For Business

Recently Facebook made another change to the way our Facebook page posts are viewed, or not in some people’s minds. It seems that Facebook will be giving greater reach to posts that come from your friends than from businesses – organically. Now since Facebook was set up as a social network for people to connect with people this isn’t a bad move right? Since people complain about too many people doing business on Facebook it isn’t bad, right? Here’s the thing… my friends and family’s posts should come first; I agree with that. Then relevant business posts should come next for me. And how does Facebook know what’s relevant to me? Based on my previous engagement is one of the keys, so if I haven’t engaged with any of your posts for awhile, then I likely won’t keep seeing your posts, sounds good to me, too! After all, why would I want my newsfeed cluttered up with posts from people and businesses I haven’t engaged with for awhile, right? Now some are saying your organic reach will go as long as 1%… that’s ok too and here’s why. ... → Read more

Facebook Page Changes July 2016

Nothing I love more than waking up to a new Facebook… did you get the changes to your page overnight? Here’s what happened on my pages.

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So pretty much everything right?  Let’s go through it:

#1 – Your page profile image is moved to the side, so it no longer covers any of your cover image. I like this change actually, now people have a clear view of your cover image without your face or logo interfering. ... → Read more

#MotivationalMonday April 4, 2016

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Monday Morning, there is something about it that brings about new hope and a fresh perspective. Even though I haven’t worked a Monday to Friday for most of my life, I still feel the rhythm of that routine… although Sunday’s are turning into massive planning and prep days for me and Monday is where I start to execute, it still feels new and fresh each week. Whatever happened yesterday or last week is gone this is a clean slate, so now all you have to do is use today to lay the foundation of the tomorrow. I’ve started following the teachings of Gary Keller in The One Thing, which has been an eye-opening read for sure! It talks about reducing all the busy work down to the ONE THING that will lead you closer to your goals and the clarity that comes with that, so today, what is the one thing you can do that will make everything else easier and move you closer to your goals? ... → Read more

How to know when the BEST time for YOU to post on your Facebook Page is – Part One of a series on Boosting your Reach and Engagement on Facebook!

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There are lots of articles, reports and info-graphics out there telling us when the best time to post on the various social media channels is… and while some of that info might be helpful when you are starting out, it’s far to generic to really benefit you on your Facebook page. You need real information about when it’s the best time to post on YOUR page… not someone else’s. And Facebook gives you that info! ... → Read more

#MotivationMonday March 14, 2016

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It’s been a tough few weeks for me, lots going on personally that have taken my attention and making me ask some hard questions about how I want to spend the rest of my life, what do I want to do and what do I get the most joy out of.

Really the questioning started in January, when getting back to work after my first real Christmas break was HARD! And it made me think… how do I want to spend my time. I started saying “if I’m not having fun, I’m not doing it” because I recognized that having fun had been in short supply for too long and I wanted more of it, but as I asked that question more and more, I realized there were too many times I could say “nope, I’m not having fun”. ... → Read more

Reach and Engagement – Finding Fan Habits

When are your fans online?

You can find out when the majority of people that like you are online. Click on “Insights” which is only seen by the admin of your page. Here is an overview of your page and analytics.

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Click on the tab for “Posts” FB will show you when your fans are on FB. Most people don’t come back to your page once they like it. They are banking on seeing your posts in their feed. Pick the two peak times of the day and schedule your posts when most of your connections are online. ... → Read more

Reach and Engagement – Scheduling Posts

Reach and Engagement – Scheduling Posts

Reach and engagement are becoming increasingly important. One of the best ways to reach and engage your audience is through posts. It’s recommended to post three to five times each day! Do you have the time? One way to manage time spent on social media is to schedule posts in advance. ... → Read more