One of the things that can easily uplevel your social proof, credibility and visibility is connecting with leaders in your industry, and that is easier to do these days than ever before, with social media we can all follow all the people we’ve admired and looked up to with the click of a button.
But other than follow certain famous people to watch their antics, why would we want to follow industry leaders?
Well, on Facebook it’s a matter of building connection and community and doing it right.
So yes, follow these people’s personal profiles and like their pages with your personal profile, but I want you to also like their pages as your page. This way you not only get to see what they are up to, but you now have a fabulous resource of content that they are creating that you can share to your fans. This helps spread their word and message, gets you in front of their fans and positions you as the go to person for all content in your industry, so your clients and customers, know they can rely on you to pass on the important news to them and they don’t have to go scouring for it themselves. This makes you the expert for them to follow!
Now, I hear some of you, saying we shouldn’t be sharing their content, but really why re-invent the wheel? They are producing great content, you can share SOME of it (I’m not saying this should be your only source of content, don’t get me wrong, you still have to produce your own here) they get credit for the info, because a Facebook shares shows where it originated, make sure after you share it, you comment on the thought leaders page from your page, thanking them for the great content and any other comment you can add about the item you shared. This makes you visible to their fans and gets you noticed by them.
So, today I’d like you to find 5 – 7 thought and industry leaders in your industry that you can follow and share content from, on Facebook.
Now, use Facebook as your page to like their pages. Not sure how to do that? Here’s a quick tutorial I’ve made for you.
Like the 5 – 7 pages as your page.
Check your home feed for your page.
Share a post each day from a thought leader you are following.
Start making these connections genuinely and you will be amazed at the outcomes that can come from it.
Let me know how this works for you, I’d love to know in the comments or join me in the Badass Facebook Marketing Club.
And if you’d like to chat with me privately and start developing a smart Facebook marketing strategy please book a complimentary 15 minute Facebook marketing session with me here and let’s start building your business together!
Until next time, be awesome!