Author Archive for Sherri-Lee Woycik

Top 5 Ways to Grow your Email List

Growing your email list is probably the most important thing you can do in your business right now, especially if you are working to leverage the power of social media whether you have a virtual business or a more traditional business.

But where do you get started? How do you get people to subscribe to your newsletter and then what do you say to them after they do sign up? ... → Read more

5 Types of ads to use with The Ultimate Facebook Ads Formula

Now that you’ve claimed The Ultimate Facebook Ads template and workbook and you’ve had a chance to work through it, you must be thinking about all the different ways you can use this formula in your ads.

Well, I’m happy to say that this formula will work on many different ad types and I wanted to share my top 5 ad objectives you can use it on. ... → Read more

Do your ideal clients know what you want them to do?

In the last two articles, we’ve talked about the Compelling Question and the Authority Positioning Statement which are two of the pieces of the Ultimate Facebook Ads formula.

Now, we are going to have a deeper look at the Irresistible Call to Action part. Now, this may seem obvious to you, of course, we want them to click the link or image… or like, comment and share… but it might not be obvious to them. And remember, they are sitting in a hypnotic trance mindlessly thumb scrolling through the newsfeed LOOKING for something to jump out at them. Or they are reading things and nodding in agreement, but what good is that? We need to give our audience clear specific directions on what we want them to do, then we take a little bit of the guess work out of the entire equation. ... → Read more

Are you known as the Authority to your audience?

In the last email, we talked about how important the Compelling Question (Did you miss it? READ IT HERE) is to getting your audience to stop scrolling and to read your post on Facebook. Now we’ve asked them the question that gets them saying “HELL YES” to us, now we need to let them know we have the solution for them to this big problem. ... → Read more

Are you tired of wasting money on Facebook ads?

Are you tired of wasting money on Facebook ads? I have to ask it. You see, I talk to people everyday who tell me they’ve used Facebook ads and they just don’t work for them or their business. And I know how they feel… have you been there? Facebook ads can be confusing and overwhelming and frustrating and insert your own feeling here! ... → Read more

What are the results you are getting with your FB ads?

Are you reading your results right? If you are like a lot of people you might not be sure how to do that, but now that you are creating the right kinds of ads with the right targeting, it’ll get much easier to read your results. But like all things Facebook… they don’t make it easy.

So what elements are important to track?

With in the ads manager, Facebook gives you the ability to break down the results of your ads in many ways. From, likes add and cost per like, to conversions and cost per conversion, right down to how much it cost to get someone to register for your upcoming program! Wouldn’t it be great to have that kind of information at your fingertips?

For starters you really want to know:

1) What did the ad cost you 2) How many people did the objective you set the ad up for 3) How much did each of those actions cost you Here’s a screen shot of one of my ads that shows just this (I”m super happy with these results BTW) So we are seeing 3 ad “sets” (I explain the three pieces of ad set up on FB in the Masterclass too) the top one shows 67 “results” which mean 67 people opted in, at a cost of $1.94 each (that’s $1.94 per email address added to my list), I reached over 5000 people in that one ad set and spent only $5.00 per day. That’s just the top result. And that’s the info you need to collect if you want to know if running FB ads are working for you. Learn more in The Ultimate Facebook Masterclass, Register HERE

What is the Masterclass?

It’s a 3 hour, highly interactive webinar where you will learn:

  • What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club
  • ... → Read more

    Who are you targeting in your Facebook ads?

    Now that we know all about pixels and choosing the right objective, the next thing we need to do is target our ads in the right way to get the results that we want. After we choose our objective, Facebook will want us to tell them who to show the ads to, after all with over a billion active users, we can’t just throw spaghetti against the wall to see what sticks here, we have to be specific. So we can target “cold” traffic, which is typically people we don’t know yet, who don’t know us but who we know we can help. OR “Warm” traffic who are usually people who we are retargeting from our email list or from our website traffic with the FB pixel, like we talked about on Monday. With cold traffic we can target based similar interests, other pages or businesses people might follow, location, age, gender, marital status and much more. With cold traffic we are just at the beginning of our relationship with them and we want to start slow and just offer an amazing way to connect and engage and grow our budding relationship. As they get to know us, maybe they’ve clicked on a link to our site (triggering that FB pixel) or claiming your freebie/lead magnet then the relationship has grown a little bit and they aren’t cold anymore, they remember you, you’ve helped them and they become warm and we can deeper our relationship with them by making offers and speaking as we would to a long time customer or friend. The science of targeting is something I go into in The Ultimate Facebook Ads Masterclass this coming Friday and I’d love for you to join me. Register HERE Knowing how to create content and ads that walk each person through this relationship will take you from wasting money to making money with your Facebook ads.

    What is the Masterclass?

    It’s a 3 hour, highly interactive webinar where you will learn:

  • What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club
  • ... → Read more

    Do you know which FB ad type to choose?

    Yesterday, we talked all about the FB pixel. And the next thing to do is start creating ads, but where do you start? Well, you start at the end. If you’ve run any FB ads, you know there are a lot of different types to choose from. There’s so many and it can be really confusing! Now I break all of these down for you in The Ultimate FB Ads Masterclass this coming Friday and you can REGISTER HERE… but let me help you out a bit right now.
    • If you are a local business who wants to get in touch with more local people, use “Local Awareness” objective.
    • If you want to get more reach on your posts, use the “Reach” objective.
    • If you want to get more people to click on the link in your post to go to your website, use the “Traffic” objective.
    • If you want to grow your email list, use either the “Lead Generation” or the “Conversions” objective.
    You can see there are lots of objectives to choose from and getting that first choice right will mean everything to your success with your ad campaign. So, I want you to get really clear on what it is you want to accomplish with your next ad and recognize you can’t do it all at once. But if you at least start with the RIGHT OBJECTIVE you have a much better chance at success. WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE.

    And you’ll likely use more than one ad over and over to reach your overall objective, so let’s say your objective is to grow your email list, you wouldn’t want to just choose “Conversions” and not have all the pieces in place to make that work and you’d want to use some “traffic” ads and some “reach” ads and maybe even some “engagement” ads to increase all the traffic and interest in what you are offering, before you even start your “conversion” ad, because all of those ads, will increase the success of your conversion ad. It’s a process. ... → Read more

    FB Pixel? What the what? What is it and how to use it.

    Do you have your FB pixel installed on your website yet? Does that sound like a little bit of Greek to you? Don’y worry, it’s really not that complicated but if you are planning on doing any FB ads this year and you have a website and you want to track your results, then getting your FB pixel installed is not optional. Simply put, it’s a small bit of HTML code, that you create within your ads manager on Facebook, then install on your website. Super easy to do and I walk you through exactly how in The Ultimate Facebook Ads Masterclass this coming Friday, register HERE. What does it do? The little bit of code, sits on your website. It doesn’t change the look or feel of your website at all, it’s invisible. But whenever someone comes onto your website to read a blog post, or find out your store hours, that code is activated and it drops a “cookie” on that person’s computer. A cookie is just a little snippet of code as well. It’s pretty standard on the internet and your computer collects cookies on almost every site you visit. Now, when that person heads back to FB, the code on their computer communicates with FB and if you have an ad set up targeting people who have been on your website, FB will drop that ad in their newsfeed for them to see. And when they see it, they’ll remember you and your business and be much more likely to click through and visit your site, or call you again. Pretty cool right? Let me add this… have you ever googled for a vacation spot you are dreaming of going to? Looked at the hotel or flights but didn’t book? Then headed back to FB and low and behold, there are ads for the very hotel or airline you were just looking at? Well that’s using the FB pixel and it’s called “retargeting”. And you can do it too! WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE. Imagine how much deeper you can take your relationship with people if you can engage with them on FB after they’ve been to a specific page on your website. Your ad can speak to whatever it was they were looking at. Super cool right? It’s not too hard to set up, I walk you through it all in the Masterclass and take you through the set up of a high converting Facebook ad, all this coming Friday. Join the Masterclass HERE. What is the Masterclass? It’s a 3 hour, highly interactive webinar where you will learn:

  • * What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club
  • ... → Read more

    2017 Badass Success Planner Sessions – Part 5 – Using Facebook to Get more Clients and Customers!

    Start planning how you’ll use Facebook to get more clients and customers with Part 5 of the 2017 Badass Success Planner and then register for the Facebook for Business Made Easy challenge starting on Monday, Jan 30 and get the planner as a bonus. Sign Up Here

    Check out the part 5 video and start getting more clients from Facebook NOW! ... → Read more