What are the results you are getting with your FB ads?

Are you reading your results right? If you are like a lot of people you might not be sure how to do that, but now that you are creating the right kinds of ads with the right targeting, it’ll get much easier to read your results. But like all things Facebook… they don’t make it easy.

So what elements are important to track?

With in the ads manager, Facebook gives you the ability to break down the results of your ads in many ways. From, likes add and cost per like, to conversions and cost per conversion, right down to how much it cost to get someone to register for your upcoming program! Wouldn’t it be great to have that kind of information at your fingertips?

For starters you really want to know:

1) What did the ad cost you 2) How many people did the objective you set the ad up for 3) How much did each of those actions cost you Here’s a screen shot of one of my ads that shows just this (I”m super happy with these results BTW) So we are seeing 3 ad “sets” (I explain the three pieces of ad set up on FB in the Masterclass too) the top one shows 67 “results” which mean 67 people opted in, at a cost of $1.94 each (that’s $1.94 per email address added to my list), I reached over 5000 people in that one ad set and spent only $5.00 per day. That’s just the top result. And that’s the info you need to collect if you want to know if running FB ads are working for you. Learn more in The Ultimate Facebook Masterclass, Register HERE

What is the Masterclass?

It’s a 3 hour, highly interactive webinar where you will learn:
  • What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club

... → Read more

Who are you targeting in your Facebook ads?

Now that we know all about pixels and choosing the right objective, the next thing we need to do is target our ads in the right way to get the results that we want. After we choose our objective, Facebook will want us to tell them who to show the ads to, after all with over a billion active users, we can’t just throw spaghetti against the wall to see what sticks here, we have to be specific. So we can target “cold” traffic, which is typically people we don’t know yet, who don’t know us but who we know we can help. OR “Warm” traffic who are usually people who we are retargeting from our email list or from our website traffic with the FB pixel, like we talked about on Monday. With cold traffic we can target based similar interests, other pages or businesses people might follow, location, age, gender, marital status and much more. With cold traffic we are just at the beginning of our relationship with them and we want to start slow and just offer an amazing way to connect and engage and grow our budding relationship. As they get to know us, maybe they’ve clicked on a link to our site (triggering that FB pixel) or claiming your freebie/lead magnet then the relationship has grown a little bit and they aren’t cold anymore, they remember you, you’ve helped them and they become warm and we can deeper our relationship with them by making offers and speaking as we would to a long time customer or friend. The science of targeting is something I go into in The Ultimate Facebook Ads Masterclass this coming Friday and I’d love for you to join me. Register HERE Knowing how to create content and ads that walk each person through this relationship will take you from wasting money to making money with your Facebook ads.

What is the Masterclass?

It’s a 3 hour, highly interactive webinar where you will learn:
  • What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club

... → Read more

Do you know which FB ad type to choose?

Yesterday, we talked all about the FB pixel. And the next thing to do is start creating ads, but where do you start? Well, you start at the end. If you’ve run any FB ads, you know there are a lot of different types to choose from. There’s so many and it can be really confusing! Now I break all of these down for you in The Ultimate FB Ads Masterclass this coming Friday and you can REGISTER HERE… but let me help you out a bit right now.
  • If you are a local business who wants to get in touch with more local people, use “Local Awareness” objective.
  • If you want to get more reach on your posts, use the “Reach” objective.
  • If you want to get more people to click on the link in your post to go to your website, use the “Traffic” objective.
  • If you want to grow your email list, use either the “Lead Generation” or the “Conversions” objective.
You can see there are lots of objectives to choose from and getting that first choice right will mean everything to your success with your ad campaign. So, I want you to get really clear on what it is you want to accomplish with your next ad and recognize you can’t do it all at once. But if you at least start with the RIGHT OBJECTIVE you have a much better chance at success. WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE.

And you’ll likely use more than one ad over and over to reach your overall objective, so let’s say your objective is to grow your email list, you wouldn’t want to just choose “Conversions” and not have all the pieces in place to make that work and you’d want to use some “traffic” ads and some “reach” ads and maybe even some “engagement” ads to increase all the traffic and interest in what you are offering, before you even start your “conversion” ad, because all of those ads, will increase the success of your conversion ad. It’s a process.

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FB Pixel? What the what? What is it and how to use it.

Do you have your FB pixel installed on your website yet? Does that sound like a little bit of Greek to you? Don’y worry, it’s really not that complicated but if you are planning on doing any FB ads this year and you have a website and you want to track your results, then getting your FB pixel installed is not optional. Simply put, it’s a small bit of HTML code, that you create within your ads manager on Facebook, then install on your website. Super easy to do and I walk you through exactly how in The Ultimate Facebook Ads Masterclass this coming Friday, register HERE. What does it do? The little bit of code, sits on your website. It doesn’t change the look or feel of your website at all, it’s invisible. But whenever someone comes onto your website to read a blog post, or find out your store hours, that code is activated and it drops a “cookie” on that person’s computer. A cookie is just a little snippet of code as well. It’s pretty standard on the internet and your computer collects cookies on almost every site you visit. Now, when that person heads back to FB, the code on their computer communicates with FB and if you have an ad set up targeting people who have been on your website, FB will drop that ad in their newsfeed for them to see. And when they see it, they’ll remember you and your business and be much more likely to click through and visit your site, or call you again. Pretty cool right? Let me add this… have you ever googled for a vacation spot you are dreaming of going to? Looked at the hotel or flights but didn’t book? Then headed back to FB and low and behold, there are ads for the very hotel or airline you were just looking at? Well that’s using the FB pixel and it’s called “retargeting”. And you can do it too! WANT TO KNOW MORE? REGISTER FOR THE MASTERCLASS HERE. Imagine how much deeper you can take your relationship with people if you can engage with them on FB after they’ve been to a specific page on your website. Your ad can speak to whatever it was they were looking at. Super cool right? It’s not too hard to set up, I walk you through it all in the Masterclass and take you through the set up of a high converting Facebook ad, all this coming Friday. Join the Masterclass HERE. What is the Masterclass? It’s a 3 hour, highly interactive webinar where you will learn:
  • * What the FB pixel is, how to create it and install it on your website, so you  can start retargeting your website traffic with FB ads.
  • How to create custom audiences within FB
  • Understand the different types of ads and when to use them
  • How to read the results of your ads
  • Get my Ultimate Facebook Ads Template so you can easily create high  converting ads that don’t cost a fortune
  • Learn the Top 5 ads you must be doing on your page today to reach your    audience and meet your ideal clients
  • Live Q and A
  • Fully recorded and you get lifetime access to those recordings
  • 24/7 ongoing support in the VIP Badass Facebook Marketing Club

... → Read more

Are you using Facebook Ads Effectively?

It seems these days that Facebook ads are becoming all the rage, everyone is wanting to learn how to do them, how to make them convert and how to have the best ad out there. It’s hard to top the competition if you don’t know how to create high converting Facebook ads to draw in the right market the one you’re trying to attract. Are you stuck trying to figure out how to make your Facebook ads convert and then recreate that same process over and over again?

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2017 Badass Success Planner Sessions – Part 5 – Using Facebook to Get more Clients and Customers!

Start planning how you’ll use Facebook to get more clients and customers with Part 5 of the 2017 Badass Success Planner and then register for the Facebook for Business Made Easy challenge starting on Monday, Jan 30 and get the planner as a bonus. Sign Up Here

Check out the part 5 video and start getting more clients from Facebook NOW!

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2017 Badass Success Planner Sessions – Part 4

Today in our Facebook Live video, we talked about keeping your daily “to-do” list down to a dull roar and focusing on the ONE THING that, when you do it will make everything else easier for you… so have a quick watch and let me know what you think!

Check out the part 4 video and be sure to join me on my FACEBOOK PAGE tomorrow for Part 5. And if you’d like your own 2017 Badass Success Planner and to join me in the Facebook for Business Made Easy FREE, 5-day challenge, CLICK HERE!

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2017 Badass Success Planner Sessions – Part 3

Now you know how you want to FEEL. You know what you want MORE of and what you want LESS of as well. NOW, let’s start talking, planning and setting some goals that are created to set us up for success!! Because that’s what I want for you, massive success in 2017!

Check out the part 3 video and be sure to join me on my FACEBOOK PAGE tomorrow for Part 4. And if you’d like your own 2017 Badass Success Planner and to join me in the Facebook for Business Made Easy FREE, 5-day challenge, CLICK HERE!

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2017 Badass Success Planner – Part 2

Now that we know how we want to FEEL in 2017, it’s time to start sorting out, what things will lead us towards FEELing what we want and what things aren’t helping and in fact might be taking us away from how we want to FEEL. Knowing these things will help us to determine which offers/opportunities help us to FEEL the way we want, which will make us more likely to stick with it when times get tough and help us create the life of our dreams.

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2017 Badass Success Planner – Part 1

This time of year is all about the resolutions, isn’t it? Ever since Dec, all we’ve heard is what is your goal for 2017, what is your word to guide you and much more. Yet rarely do we do more than set the goal and then a few weeks later, we end up feeling sad and depressed because we haven’t made a move towards the goal, I mean how do we GET to these huge, lofty goals, if we keep doing the same things we did before? We need daily, focused steps to help us achieve those big goals… setting them is just the first step, then we need to have a system and plan as to what we are going to do to GET to them.

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